6. The Rights Holder collects and stores only such personal information as is necessary for the provision of the Site’s services or for the performance of agreements and contracts with the User, except in cases where legislation mandates the retention of personal information for a period prescribed by law, including for the following purposes:
- identification of the User;
- provision of personalized services and features to the User;
- communication with the User, including the sending of notifications, inquiries, and information regarding the use of the Site and the provision of services, as well as the processing of requests and applications from the User;
- targeting of advertising materials;
- conducting statistical and other research based on anonymized data;
- carrying out marketing campaigns for Users, including the distribution of offers to participate in such campaigns and the awarding of prizes/rewards provided for therein; distribution of promotional and informational materials via telecommunications networks – including through the use of telephone, facsimile, or mobile radiotelephone communications – or via direct contact; and the targeting of advertising materials and other information presented to Users.